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Ben Haag DesignsBen Haag Designs
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I lead teams that build
experiences worth measuring.

Delivery & Execution 25 %
Strategy & Planning 35 %
Managing People 40 %

I’m a senior UX leader with over a decade of experience designing and shipping enterprise products used by millions. I work at the intersection of user needs and business strategy — leading teams, building design systems, and turning complex problems into experiences that are measurable, scalable, and worth coming back to. I bring a working knowledge of AI tools to my practice, using them to move faster, think more sharply, and unlock new possibilities for the teams I lead.

Research • Interaction Design • Information Architecture • AI-Assisted Design • Design Systems • Team Leadership • Digital Strategy
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10+yrs

Enterprise UX leadership
Leadership

3x

Faster Delivery via Design Systems
Impact

12+

Designers Mentored
People

AI is reshaping what great design leadership looks like.

I’ve spent time thinking seriously about what that means — for the teams I lead, for the work we do, and for a profession that’s always defined itself by putting humans first. Don Norman said it best: AI should augment, not replace, human judgment. I believe the designers and leaders who thrive will be those who deeply understand both sides of that equation.

Read My Perspective →

Selected Work • 2023 -2025
Additional work available on request
001

Shop Anywhere

Research · User Experience · User Interface · Prototyping
Redesigned the commercial mobile app experience for on-the-go mechanics — contributing to 2x growth in the mobile commercial channel.
002

AutoZone Retail App Refresh

User Experience, Information Architecture, Usability, Research, Prototyping, User Flows
Led the UX refresh of the retail mobile app through two years of agile delivery — resulting in record sales and a promotion to UX Manager.
003

Vehicle Card Redesign

Research · User Interface · Component Design
Unified vehicle management across the retail mobile app, surfacing a critical user action consistently across the Home, Shop, and Vehicle tabs for the first time.
004

My Saved Carts Redesign

Design Strategy · User Interface · Information Architecture
Delivered a phased design strategy for B2B buyers — mapping a clear, iterative path from a rigid table layout to a scalable, data-rich cart experience.
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